Vijaya Prasad:

Content is still king – the more things change…

Originally posted on paidContent:

Tablets may be a hot item now, but they’re just getting started. By 2016, 34 percent of the U.S. population — 112.5 million — will own tablets, making them the fastest adopted consumer electronics device in history. But tablets alone won’t be the big story in the coming years according to James McQuivey, VP, Principal Analyst, Forrester Research. Speaking at the paidContent 2012 event on Wednesday, McQuivey noted that it’s not just a “tablet or iPad world” coming, but an “everything world.”

“Rapidly converging technlogies accelerate the benefits of consumer delivery,” McQuivey said, and that benefit is digital content and entertainment. “It’s all about the software,” he said, because software services make the content easy to access across a wide number of devices, such as the 35 million e-readers also owned by consumers. “The big thing happening is a platform promise between device makers,  service providers and consumers.” That’s why…

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