Vijaya Prasad:

This is interesting in the context of the once cult-like following of Gossip Girl.

Originally posted on paidContent (old):

His streaming service has been blamed by many in the media industry for contributing mightily to the ratings demise of kids channel Nickelodeon (s viab). But Netflix (s nflx) content chief Ted Sarandos told a business conference Wednesday that syndication of TV content on the service has done far more to help networks than hurt them.

In fact, speaking at the Nomura 2nd Annual U.S. Media & Telecom Summit in New York, Sarandos stopped just short of saying that Netflix’s four-year, $1 billion deal with the CW’s parents, Time Warner (s TWX) and CBS Corp (s CBS), has saved the broadcast network from extinction.

“What’s important to note is that you look at programming at CW, Netflix license fees makes that content profitable,” he said. “Without it, it was struggling along.”

Did Netflix really save an entire broadcast network? Well, based on the just-released dire ratings data for CW from last season…

View original 663 more words

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.
The Esquire Theme.

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: