Vijaya Prasad:

This is interesting in the context of the once cult-like following of Gossip Girl.

Originally posted on paidContent (old):

His streaming service has been blamed by many in the media industry for contributing mightily to the ratings demise of kids channel Nickelodeon (s viab). But Netflix (s nflx) content chief Ted Sarandos told a business conference Wednesday that syndication of TV content on the service has done far more to help networks than hurt them.

In fact, speaking at the Nomura 2nd Annual U.S. Media & Telecom Summit in New York, Sarandos stopped just short of saying that Netflix’s four-year, $1 billion deal with the CW’s parents, Time Warner (s TWX) and CBS Corp (s CBS), has saved the broadcast network from extinction.

“What’s important to note is that you look at programming at CW, Netflix license fees makes that content profitable,” he said. “Without it, it was struggling along.”

Did Netflix really save an entire broadcast network? Well, based on the just-released dire ratings data for CW from last season…

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