Beyond Pinterest and Storify, what’s the deal with content curation?

Gigaom

In 2010, “curation” popped up on tech blogs and VCs’ radars. Since then, people have been asking whether curation is a legitimate trend, a new market to be exploited, or just the latest buzzword.

Some people, including GigaOM writer Bobbie Johnson, have wondered if curation is a bubble, and if it is, when is it going to burst? When Johnson asked this question, I think the jury was still out. As the chief evangelist for the social library Pearltrees, I was directly involved in the “Web curation” movement early on, and I think it is now clear that social curation is not a bubble. The more I watch the development of social curation and the more I learn about the what, how and why of it, the more convinced I become that what we’re seeing is going to grow well beyond a simple market.

One of the characteristics…

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